|
Seeing somebody wear my shoes |

Hakusan-ichige by YK |
|
To interview people and ask the right questions are important elements
of my business tactics as a business consultant. Less than one hour, perhaps
forty minutes is more than enough to get the point for the interviews.
If you have the right questionnaire, just a few key questions are all you
need.
An interviewer, a magazine reporter, and a photographer arrived at my office
a little earlier than the appointment time. My company web master saw a
Mitsubishi Pajero driven by the interviewer himself through the office
window. He parked his car and came into the office with his hands in his
pocket wincing in the cold air. It was a sunny afternoon but a cold winter
day in January 2003.
As soon as the interviewer entered my office, he glanced at a small Compact
Disk rack, which I bought at a local store in Boston, and complimented,
saying "This is nice stuff." As typical business protocol, we
exchanged business cards and greetings in Japanese. Without even taking
a break, the reporter asked me quite bluntly, "Why did you begin this
consultant business?"
|

The interview team |
The interview team looked like professional. Short precise key questions
induced me to explain what I was doing as a consultant. The interviewer
responded softly making the conversation proceed smoothly. "Off-the-record",
I mentioned about my past business experiences with large American companies
in order to show him real showcases, which I had learned as the "right"
American business behaviors. He looked impressed, and then he also told
me his background and business career both in the U.S. and Japan "off-the-record",
I strongly felt this interview would be worth my time.
One of his interesting queries was "What is your motto?" I had
assumed this key question, so I picked up a paper binder, well-prepared
for this meeting, and showed him a cartoon clipping, which I got on March
16, 1995 from my secretary. I still remember that day. While managers at
my company in the U.S. had been discussing the corporate mission statement
for a few months, a simple answer was on the Boston Globe. Famous "Dilbert"
says, "No more mission statements or "Visions." Our motto
is "HAVE FUN, SATISFY CUSTOMERS, MAKE MONEY." The interviewer
loved it so much, that he translated it into Japanese for the reporter
and the photographer.
|

Famous "Dilbert"
|
The interview was completed just after one hour. His compliment, "Nice sunny room" made the managing director ( also manages the house) very happy. And then we took commemorative photos along with her and the web master of the Applegrove House. The interview team left my office bringing with them an enlarged hard copy of my motto.
This experience was a nice occasion for the consultant who has been claiming
that interviewing is one of the best methods for his kind of business.
He is also proud that his belief has been proven right, "getting the
point" and "being well-prepared", are indeed crucial in
his kind of business.
|
|
| February 2003 |
|
 |
 |
|
|